Privacy Policy

1. Introduction

Real Great Roofing ("we," "us," or "our"), located at 10019 206th Ave NE, Redmond, WA 98053, is committed to protecting the privacy of visitors to our website at realgreatroofing.com (the "Site") and customers who contact us for roofing, gutter, and related services in the Greater Seattle Metro area.

This Privacy Policy explains what information we collect, how we use it, who we share it with, and your rights regarding that information. By using our Site or submitting a contact or quote request, you agree to the practices described in this policy.

2. Information We Collect

Information You Provide Directly

When you fill out a contact form, request a quote, or otherwise interact with our Site, we may collect:

• Full name (first and last)
• Street address, city, state, and ZIP code
• Email address
• Phone number
• Project description and service interests
• Consent to receive SMS communications (optional)

Information Collected Automatically

When you visit our Site, we and our third-party partners automatically collect certain technical and behavioral data, including:

• IP address and approximate geographic location
• Browser type and version
• Operating system
• Pages visited, time spent on pages, and navigation paths
• Referring URLs and search terms
• Mouse movements, clicks, scrolls, and session recordings (see Microsoft Clarity below)
• Cookie identifiers and device identifiers

3. How We Use Your Information

We use the information we collect to:

• Respond to your quote requests, contact inquiries, and scheduling needs
• Provide and deliver our roofing and gutter services
• Send service-related communications, estimates, invoices, and appointment reminders
• Send SMS messages if you have opted in (you may opt out at any time by replying STOP)
• Improve the content, functionality, and user experience of our Site
• Analyze website traffic and user behavior to optimize our marketing
• Detect fraud and ensure the security of our Site
• Comply with applicable laws and regulations

4. Microsoft Clarity

5. Google Analytics & Google Search Console

We use Google Analytics to understand how visitors find and use our Site. Google Analytics collects information such as how often users visit, what pages they visit, and what other sites they used prior to visiting. We use this information to improve our Site. Google Analytics collects only the IP address assigned to you on the date you visit, rather than your name or other identifying information.

We also use Google Search Console to monitor how our Site performs in Google Search, identify technical issues, and understand which search queries drive traffic to our pages.

Google's use of advertising cookies enables it and its partners to serve ads to users based on visits to our Site and/or other sites on the Internet. You may opt out of personalized advertising by visiting Google Ads Settings.

To opt out of Google Analytics tracking, you can install the Google Analytics Opt-out Browser Add-on.

6. Facebook Pixel & Social Media Tracking

Our Site may use the Meta (Facebook) Pixel to measure the effectiveness of our advertising, understand user actions on our Site, and deliver relevant advertisements. The Facebook Pixel collects data including page views and standard events. Meta's use of this data is governed by Meta's Data Policy.

7. Cookies & Tracking Technologies

We use cookies and similar tracking technologies (web beacons, pixel tags) to:

• Essential cookies — necessary for the Site to function
• Analytics cookies — to understand how visitors use the Site (Google Analytics, Microsoft Clarity)
• Marketing cookies — to deliver relevant advertising and track campaign effectiveness (Facebook Pixel, Microsoft Advertising)

Most web browsers allow you to control cookies through browser settings. However, disabling certain cookies may impact Site functionality. For more information, visit allaboutcookies.org.

8. How We Share Your Information

We do not sell your personal information. We may share your information with:

• Service providers — companies that help us operate our business (email delivery, CRM, scheduling tools, payment processors) under strict confidentiality obligations
• Analytics partners — Google, Microsoft, and Meta as described above
• Legal compliance — when required by law, subpoena, or to protect the rights and safety of Real Great Roofing or others
• Business transfers — in connection with a merger, acquisition, or sale of business assets

9. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this policy, comply with legal obligations, resolve disputes, and enforce agreements. Contact and quote form submissions are retained for a period of up to 3 years unless a longer period is required by law or contract.

10. Data Security

We implement reasonable administrative, technical, and physical security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

11. Children's Privacy

Our Site is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us and we will delete it promptly.

12. Your Privacy Rights (Washington State & CCPA)

Depending on your location, you may have the following rights regarding your personal information:

• Right to know — what personal information we collect and how it is used
• Right to access — request a copy of the personal information we hold about you
• Right to deletion — request that we delete your personal information, subject to certain exceptions
• Right to correction — request that we correct inaccurate personal information
• Right to opt out of sale — we do not sell personal information
• Right to non-discrimination — we will not discriminate against you for exercising your privacy rights

To exercise any of these rights, please contact us at info@realgreatroofing.com.

13. SMS Communications

If you opt in to receive SMS messages from Real Great Roofing, you may receive text messages regarding your estimate request, appointment scheduling, and project updates. Message and data rates may apply. You can opt out at any time by replying STOP to any message. For help, reply HELP or contact us at info@realgreatroofing.com.

14. Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies before providing any personal information.

15. Changes to This Policy

We may update this Privacy Policy from time to time. We will post the updated policy on this page with a revised "Last Updated" date. Continued use of our Site after any changes constitutes acceptance of the revised policy.

16. Contact Us

If you have questions or concerns about this Privacy Policy or your personal information, please contact us: